Your company's website can have a variety of different functions and serve your firm in various ways, including as a lead generation machine, a credibility piece, a resource center, an online brochure, or a customer service tool. Before you start building a new website, you need to know what you expect it to do for you.
Determine the main function of the website and how it can add value or support your sales and marketing goals. The only thing to keep in mind is that the more you expect from your website, the larger it will become (and often the more expensive it will be to create, manage, and maintain).
