A COMPANY WEBSITE HAS TO CONVERT CLICKS TO CUSTOMERS



Before assuming it’s time for a website redesign, ask yourself:
Does my website possess the following qualities?



• Serve as an effective credibility piece.
• Have an engaging and intuitive design.
• Have content that reflects my brand’s tone and perceived quality
.• Is easy for prospects to find through a search engine.
• Is an effective lead generation tool.



If you’re having trouble saying “yes” to any of the above, it’s time for a website redesign.



But where should you start?





What Is Your Website’s Goal?



Your company's website can have a variety of different functions and serve your firm in various ways, including as a lead generation machine, a credibility piece, a resource center, an online brochure, or a customer service tool. Before you start building a new website, you need to know what you expect it to do for you.
Determine the main function of the website and how it can add value or support your sales and marketing goals. The only thing to keep in mind is that the more you expect from your website, the larger it will become (and often the more expensive it will be to create, manage, and maintain).





Start attracting customers online